Gender Discrimination - 1008 Words

Gender-bias within the workplace has existed as long as both males and females have worked together, and even now, it is a prevalent issue in modern society. Discrimination classified as gender-bias is the unequal treatment or employment due to the gender of an individual. While U.S. Code Title 42, Chapter 21, 2000e-2 prohibits discrimination based on gender, religion, age, disability, race, and national origin (Cornell), illegal and unfair employment practices still affect many people. Despite several laws prohibiting bias in the workplace, it still occurs, in starting positions and throughout leadership. Gender-bias results in unequal treatment among genders and persists the outdated notion that gender is a qualification for knowledge†¦show more content†¦Another study, by Shefali Patil, showed that forcing gender-equality resulted in increased gender discrimination due to resentment, thus gender-bias transpires, but has nuances. Dr. Janet Shibley Hyde, a psychologist fr om the University of Wisconsin, concluded from her observation of dozens of studies, generally workplace studies reveal women who deviate from the caring, nurturing female stereotype are perceived less favorable when being hired or evaluated. Employees often need to cooperate amongst themselves and other businesses, however, males negotiating with males tended to have the lowest levels of initial trust, showing a prejudice towards the same gender (Sung, et al., 2008). In another study, it is suggested that gender discrimination in human resource related decisions stems from gender inequalities in broader organizational structures. Discriminatory human resource policies are created by both hostile (intentionally hindering a person) and benevolent (harming a person by overly protecting them) sexism (Stamarski and Hing, 2015). Several factors can alter gender stereotypes, such as race, religion, gender, and age. For instance, a study found 33% of female students expected a womanâ€℠¢s gender to affect her pay; but less than 20% of male students agreed. Similarly, it was found women were more likely to anticipate gender discrimination than males. It was also found that college-aged students generallyShow MoreRelatedRacial Discrimination And Gender Discrimination962 Words   |  4 Pagesincreasingly being seen, especially on social media. It s a single word which people are using instead of the longer phrases disability discrimination or disability prejudice. Racial discrimination and gender discrimination have their own single words - racism and sexism - and so those ideas can be expressed a little more easily. Disability discrimination is often complicated and misunderstood. At one end of the scale, buildings with steps instead of ramps may be said to be ableist. Less obviousRead MoreGender Discrimination1518 Words   |  7 PagesGender Discrimination Written by: Brent Davey TABLE OF CONTENTS Introduction--------------------------------------------------------------------3 Gender Discrimination Defined-------------------------------------------3 Gender Discrimination at Work-------------------------------------------5 Gender Discrimination and Politics--------------------------------------6 Conclusion---------------------------------------------------------------------6 Works Cited-------------------------------------------------------------------8Read MoreSexual Discrimination And Gender Discrimination1384 Words   |  6 PagesSexual discrimination, sex based discrimination, gender discrimination or sexism is a type of prejudice or discrimination based on a person s sex or gender usually by the opposite gender. Thus, it generally refers to discrimination against a male by a female or a female by a male. Feminism can therefore be considered a form of sexism. More often than not however, sexism is commonly applied to the unfair treatment of women, the denial of opportunity to women or an injustice towards women, whichRead MoreGender Discrimination5921 Words   |  24 Pages GENDER DISCRIMINATION By Nkechi AGBOGO TABLE OF CONTENT 1. Abstract 2. Introduction 3. What does sex discrimination cover 4. Sex discrimination possible scenes 5. Forms of sex discrimination 6. Reasons for sex discrimination 7. Policies which should help reduce gender discrimination 8. Conclusion 9. Reference ABSTRACT Gender discrimination is an acute and persistent problem, especiallyRead MoreDiscrimination Based On Gender Discrimination973 Words   |  4 PagesDiscrimination, especially discrimination based on gender, should be looked at through Deontology. This is because discrimination based on gender affects the rights of many, requires duties of other to not discriminate and have respect for others, and can have large consequences. It is important we look at rights, duties, and consequences rather than only evaluate gender discrimination based on its consequences in order to be able to create a way to virtuously handle gender. While gender discriminationRead MoreRacial Discrimination And Gender Discrimination2298 Words   |  10 PagesDiscrimination is an ongoing problem that exists in many forms and is often studied by social psychologists. According to Bordens and Horowitz (2014), discrimination is defined as â€Å"overt behavior- often negatively directed toward a particular group and often tied to prejudicial attitudes- which involves behaving in different ways toward members of different groups† (p. 106). Although discriminatory behaviors have seemed to simmer down over the past decades, individuals still to this day continueRead MoreSexual Discrimination And Gender Discrimination2076 Words   |  9 Pagesdemand is a kind of employment discrimination. The sex discrimination of employment the female encounter is especially extrusive. At present, females of China more and more fall in a weak position in employment market. So, what is gender discrimination? Gender discrimination, also known as sexual discrimination, is any action that specifically denies opportunities, privileges, or rewards to a person (or a group) because of gender. The practice of letting a person s gender become a factor when decidingRead MoreGender Discrimination In The Workplace1867 Words   |  8 PagesDiscrimination in the workplace, specifically gender discrimination is a significant matter, impacting women all over the world. Defined by the International Labour Organization (ILO) Convention No. 11, discrimination is ‘Any distinction, exclusion or preference made on the basis of race, colour, sex, religion, political opinion, national extraction or social origin, which has the effect of nullifying or impairing equality of opportunity or treatment in employment or occupation.’. As stated by GillianRead MoreThe Existence Of Gender Discrimination2843 Words   |  12 PagesThe existence of gender discrimination in w orkplaces is not under dispute (Acker, 2006). In virtually all societies across the world, women are known to be in a lower position in labour market than men. Women are overrepresented in positions at the bottom echelons of organisations; they have less status, prestige, power and authority on the job. Besides, women are segregated into roles and jobs that offer poorer rewards and have fewer opportunities for progression to positions of power (Walby, 1988)Read MoreGender Discrimination And The Workplace Essay1242 Words   |  5 Pagesusually paid less than their male peers and they aren’t promoted as fast as their male peers. Progress has been make towards gender workplace equality but gender workplace discrimination continues to be an impediment to gender equality. For the purpose of research on gender workplace discrimination, I used four journal articles. The first article, Minimizing Workplace Gender and Racial Bias, by author William T. Bielby, discusses stereotypin g in the workplace. The article offers suggestions on how

The American Dream By James Truslow Adams - 1611 Words

What is the purpose of our government? Is the meaning of Lady Justice true? Does every citizen have equal rights and opportunities as stated in the United States Constitution? If so, why are there so many cases of people fighting for equality? How can we approach this effectively? The United States of America has this idea that everyone can live the American Dream, and that we are a perfect nation. It is taught from a young age that the American Dream is promising for anyone to have. Parents and teachers tell us to shoot for the stars and that we can achieve anything we put our minds to. But as I progressed throughout life, I question the American Dream is a made up thing to get the economy back up and running again. According to†¦show more content†¦Since it is 2017 many people are blindfolded to the inequality people face every single day. There are still cases of injustice against minority groups and there are still cases of discrimination against people in the â€Å"so free, so equal† country called the United States of America. If today’s world was so equal for everyone, then why are there current groups of activists who protest and fight for equality? I am here to tell you why. There are three groups discussed in this paper. They are most certainly not the only groups, they are just the most popular and the frequently reported. These groups of activists are; Black Lives Matter (BLM), Lesbian, Bisexual, Gay, Transgender, and Queer, (LBGTQ) and Women’s Rights. The three of these groups were recreated not even a decade ago. â€Å"Racial minorities, particularly Black Americans, have had a long and troubling history of disparate treatment by U.S criminal justice authorities.† (Birzer, 23) I am not here to give you another lesson on slavery, Jim Crow laws, the Civil Rights Movement of the 1960’s or any other struggle we faced in our history, but I do want you to keep it in mind as you read about the current struggle we still face in 2017. You would think that America would give us a break since we’ve been fighting for equality for centuries, but they are not simply because of the color of our skin. When I say â€Å"they† I mean White America. Now, don’t get meShow MoreRelatedThe American Dream By James Truslow Adams1243 Words   |  5 Pagesspike in questionable practices further withheld the American Dream from those wishing to achieve it the way it was intended, through hard work and perseverance. In 1931, James Truslow Adams defined the American Dream, â€Å"life sh ould be better and richer and fuller for everyone, with opportunity for each according to ability or achievement†, regardless of one s class or circumstances of birth. More and more people were being denied the American Dream every, yet they still strived to make something ofRead MoreThe American Dream By James Truslow Adams1130 Words   |  5 Pagesof the American Dream. The American Dream has changed dramatically over the few centuries. During the Founding Fathers’ time, many believed the American Dream meant freedom, equality, and mutual respect. Time has changed this ideology of the American Dream, which is now seen as owning a million dollar mansion with multiple luxury cars. This isn’t the case for many immigrants who come to the Americas to have a better life for themselves and their family. To many of them, the American Dream is as simpleRead MoreJames Truslow Adams : The American Dream1800 Words   |  8 PagesThe American Dream The American Dream was something everyone wanted to achieve in the 1930’s; however, many people did not get there because they either gave up, or did not find what they were looking for. Many people were just looking to get away and find their own happiness so they made their own American Dream. As historian James Adams said ... a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain to the fullest statureRead MoreThe American Dream By James Truslow Adams Essay1886 Words   |  8 PagesJames Truslow Adams in 1931 coined the term â€Å"The American Dream† in his book The Epic of America (Michels, n.d., para. 1). He wrote of an America that offered freedom of religion, and speech, as well as political and social opportunities that few other countries offered. However, according to Eva Michels, â€Å"The American Dream† means something different for each individual, it refers to the way of li fe that Americans strive for and have equal rights to achieve regardless of social class or nationalityRead MoreThe American Dream By James Truslow Adams1707 Words   |  7 PagesThe American Dream, coined by James Truslow Adams in 1931, had been a popular term that had; given motivation to the dissatisfied, reduced the influence of race and one’s social position on achieving their goals, advertised America as a land that offered an abundant amount of possibilities that no other country could match, and unified the country under the same desire of wealth and prosperity, even in times of great despair. Adams had constructed the idea, â€Å"...that American dream of a better, richerRead MoreThe American Dream By James Truslow Adams803 Words   |  4 PagesThe term â€Å" The American Dream† can be coined to historian James Truslow Adams in the early 1930’s. Adams believed that the true commitment for the American society was based of material success that was o btained by individual competition of the citizens. Furthermore, stating that the American citizens had been conditioned to desire success, with an honest belief that it was possible for one to achieve it. This was possible because the very principles that American society represented, helped eachRead MoreThe American Dream By James Truslow Adams1500 Words   |  6 PagesThe American Dream is the sole reason that millions of people decided to come to this country, whether it be generations ago, or last week. But even so, this shared dream faces problems. To solve the problem, the American Dream has to be defined. James Truslow Adams, author of the 1931 book The Epic of America, was the first person to mention and therefore define the American Dream. He established it as: â€Å"[T]hat dream of a land in which life should be better and richer and fuller for everyone, withRead MoreJames Truslow Adams And The American Dream1392 Words   |  6 Pages While the idea of the American Dream became more popular during the 17th to 20th centuries, the achievability remained elusive due to a static and hierarchical social order that prevailed throughout this time. Thus, the tireless claims of the New Left for a reformed society are supported by the unchanging accessibility of the American Dream. In his book The Epic of America (1931), James Truslow Adams defined the American Dream as â€Å"that dream of a land in which life should be better and richer andRead MoreJames Truslow Adams And The American Dream1371 Words   |  6 Pagesand dreams. Although this is a simple concept, how one must work to achieve these goals is much more complicated. Everyone is born into a different situation and the opportunities they are exposed to differ depending on the person. The original idea of the â€Å"American Dream† supported the idea that all American citizens are able to obtain a better life than they are currently living; however, that idea is continuously changing and many interpret their own dream in different ways. James Truslow AdamsRead MoreThe American Dream By James Truslow Adams1406 Words   |  6 PagesThis so called, â€Å"American dream.† Is it still around, waiting to be achieved by those who work hard enough? Is it effectively dead, killed off by the Great Recession and the economic struggling that many Americans have come to face in this day and age? There are alarming instances and facts, including trillions of dollars lost in the stock market (Paradise, 2009). These losses combined with the unquestionably high unemployment in the past few years, have contributed to seemingly dismal prospects

The Negative Effects the Media Has on the Pit Bull Breed Free Essays

The Negative Effects The Media Has On The Pit Bull Breed Did you know that for over one hundred years the Pit Bull was called the â€Å"Nanny Dog† by Americans, and was the breed that symbolized our country? One of the most famous Pit Bulls was Petey from The Little Rascals. For generations people got a Pit Bull to keep their children safe because these dogs were the most trustworthy of any breed with children and adults. Now the Nanny Dog is being persecuted by the media, and being called the hellion breed that frightens people. We will write a custom essay sample on The Negative Effects the Media Has on the Pit Bull Breed or any similar topic only for you Order Now Even though plenty of other dogs bite people, they only publish stories about Pit Bulls. Poodle bites man† is not a very eye catching headline. The media publicizes crazy myths, and they label any dog a Pit Bull even if it is not. The media also zeros in on the specifically negative and extreme incidents; they often do not provide the circumstance surrounding the incidents, and also neglect to mention important statistical information and comparisons to other similar incidents. Being a Pit Bull owner, and having many friends who own them as well, I know that the media is incorrect in their portrayal of the Pit Bull. They are the most loving and gentle breed I have ever known. The media had labeled certain dog breeds as bad breeds for a long time. The Pit Bull is just the most recent victim of the media’s criticism. Before Pit Bulls it was the Rottweiler, before the Rottweiler it was Dobermans, and before Dobermans it was German Shepherds. Each breeds being deemed as vicious and unpredictable to be around people. Every time there was uproar of the public for bans and restrictions on owning them. It is painfully ironic that the media has turned on the breed once the symbol of our country and our national babysitter. In temperance tests (the equivalent of how many times your kid can poke your dog in the eye before it bites him) of all breeds the most tolerant was the Golden Retriever. The second most tolerant was the Pit Bull. I am sure anyone has heard of the Pit Bulls locking jaw, this is a myth. Pit Bulls jaws do not lock; in fact they do not even have the most powerful bite of dog breeds. Pit Bulls are not human aggressive, in fact studies have shown that Pit Bull puppies prefer human company to their mother’s two weeks earlier than any other breed. Also, another common myth is that they don’t feel pain. They feel just as much pain as any other breed. These are the myths that the media is drilling into the public’s heads. Now this tolerant, patient, and gentle breed of dog is embarrassingly being portrayed as the most dangerous. Now sadly 6,000 Pit Bulls are put to death every day, by far the highest number of any breed to be euthanized. Mistaken identity is a huge problem in the media nowadays as well. There is countless times where headlines claimed that a Pit Bull had done wrong and then later on find out it was not a Pit Bull at all, or they just say Pit Bull because the dog resembled one. And even if the media corrects themselves the damage had already been done, people already have the image of the Pit Bull in their mind doing wrong. For example, a story from October, 2007 has as a headline â€Å"Lynn teacher mauled by Pit Bull. † Then the story goes on to identify the dog as a Lab/Rottweiler mix. The term Pit Bull should never have been used. Another story March, 2006 headline â€Å"Pit Bull attacks 12 year old. † However the picture shown of the captured dog is not a Pit Bull, and does not even appear to be a Pit Bull mix. After complaints to the news station regarding the mistaken identity and the use of the term Pit Bull, instead of correcting their mistake, they took down the photo and just left the story up written the same way. These are just a few examples of hundreds of falsely identified Pit Bull stories. Now there may well be some stories where a Pit Bull or Pit Bull mix was correctly identified, but many times they do not mention the circumstances that the attack happened, or the statistical comparison to any other breed of dog attacks. The Humane Society of the United States says that it is imperative that the dog population the community be understood. To simply pull numbers of attacks does not accurately represent the breed. For example, by reviewing a study that states there have been five attacks by Standard Poodles in a community and ten attacks from Pit Bulls in the same community, it would appear that Pit Bulls are more dangerous. However, if you look at the dog population in that community and find there are 50 Standard Poodles and 500 Pit Bulls, then statistically the Pit Bull would be the safer breed. The media turning them into this bad vicious dog is making the wrong people want to own them. Drug dealers and felons are seeing them as protection dogs, or using them to make some cash by breeding. As a result of over breeding, many communities have much more Pit Bull and Pit Bull mixes than any other dogs. With the over population of the breed, people’s fear of them, and breed restrictions many of these dogs end up in shelters or euthanized. On the positive side recently I have seen some great stories about Pit bulls. Many people re starting to get educated that this breed is no more dangerous than any other dog. A story from May 9th of 2012 headlines â€Å"Hero Pit Bull saves owner from train tracks. † This amazing story goes on to explain how the woman fell unconscious on the tracks and Lilly, the eight year old Pit Bull, managed to drag her out of harm’s way. Risking her own life Lilly was badly hurt by being struck by the train. After needing her leg amputa ted, many surgeries and physical therapy she is still just as happy as ever. The Pit Bull can go through so many traumas and still bounce back and be just as loving as ever. Pit Bulls that have been used as fighting dogs and bait dogs get adopted and act like none of it ever happened. Though the media has already caused so much damage to the judgment of the Pit Bull breed, I am hopeful that people will wake up and realize these dogs are one of the best companions you could ever have. My Pit Bull wants nothing more than to be loved; he is an 80 pound baby who sleeps under the covers in my bed. Maybe the Pit Bull will one day be known as the symbol of America, and the â€Å"Nanny Dog† again. How to cite The Negative Effects the Media Has on the Pit Bull Breed, Papers

Research Techniques & Methods

Questions: Task 11. To introduce you to the techniques and methods of research, so that you gain an understanding of research methods.2. To enable you to produce a project report based on your own independent research into an area of professional business practice. The subject area that you choose should besomething that interests you and that will add to your professional development.You will have to produce a research proposal whichshould be approved by your tutor before you start work on the project itself. Your tutor willmonitor the development of your project to ensure that you are following the guidelines and working towards agreed objectives.Task 2Explain how the problem was investigated and why particular methods and techniques were employed (Bell, 1999). Task 3 The outline structure we include here is suggested by Marshall (1997) but you will find this basic structure, albeit with some minor modifications, in all of the key authorities on researchmethodology.Task 4LO 4 will be assessed based on the overall structure and coherence of the research report, including referencing of sources using the Harvard referencing system. Answers: Task1: Formulate a research Specification 1.1 Formulating and recording possible research project outline Market research is the best way to organize a new business in corporate industry. In a particular market there are different kinds of customers. As the cultural backgrounds of the customers are different, demand as well as requirement is also differ according to their culture. As a result the tastes and preferences of different types of customers vary from each other. On the other hand different customers have different level of satisfactions. The demands and wants of each and every customer also differ from each. Based on the market structure and demands and wants of different customers a business plan needs to be organised . In this assignment, by organising various kinds of research procedure and methodology the researcher suggested the best recommendations for setting up a new business in the United Kingdom. The researcher has used various kinds of research methodology in order to get concrete information about the current market structure. Miller, R. (2013). Business law today. Mason, ohio: South-western. Safko, L. and Brake, D. (2009). The social media bible. Hoboken, N.J.: John Wiley Sons. Figure 1: Project Outline(Source:) 1.1 Identifying the factors involved in the process of business plan The market structures vary from country to country. These variations are caused due to different kind of demands and wants of the customers. The most important factors which are involved in the process of business plans are customer habits, consumer behaviours, purchasing behaviours of the customers, etc. The next important factor is the pricing factor. Depending upon the market structure the pricing decisions are need to be taken in order to set up a new business. Safko, L. and Brake, D. (2009). The social media bible. Hoboken, N.J.: John Wiley Sons. Figure 2: Factors of Business Plan (Source:) 1.1 Reviewing key references Increase in the sale is the objective of every company. In order to increase sale all the company needs to preserve a strong customer retention strategy. On the other hand in order to maintain a strong customer retention policy all the company need to implement a proper customer relationship management. Customer Retention Policy and Customer Relationship management are inversely related. These are the two factors which every company needs to develop in order to fulfil the objectives. Yakin, I. and Gencel, I. (2013). The Utilization of Social Media Tools for Informal Learning Activities: A Survey Study. Mevlana International Journal of Education, pp.108-117. Figure 3: Key References 1.1 Plans and procedures for the agreed goods After completing the research work the researcher concluded the demand for coffee is the best in the market. Therefore the researcher recommends the company to start a business of coffee as the demand for coffee maximum in this market but the supply is not enough to support the demand. If a company introduces a new product the first job of the company is to promote the new product by adopting various kinds of advertisement policies. In modern generation the application of internet is immerse. Therefore, all the companies depending upon the nature of the business adopts the concept of the social media tools. All the companies use the concept of the social media tools in order to promote a product and uses as the major source of advertisement. Task 2: Implementations of the research project 2.1 Matching efficiency to the research questions and hypothesis This particular assignment was based on setting up a new business structure. After going through the market structure the researcher has suggested the best recommendation to the company regarding plans and procedures of agreed goods, reviewing key references and identifying the factors involved in the business plans. 2.2 Proposed research investigation In this particular research work the researcher has gone through different kinds of research methodology. Realisms research philosophy is used by the researcher in order to complete the examiner work. The research methodology which is adopted by the researcher is inductive. Descriptive way of research design is adopted by the researcher for the research work. The data collection which is used by the researcher is primary and secondary method of data collection and probability sampling methods are adopted by the researcher to support the data collection method. 2.3 Data Collection Procedure Generally the researcher uses two kinds of data collection method. One is primary method of data collection and other one is secondary method of data collection. Further the data collection methods are divided into 2 parts one part is the quantitative part and other one is the qualitative part. Miller, R. (2013). Business law today. Mason, ohio: South-western. Safko, L. and Brake, D. (2009). The social media bible. Hoboken, N.J.: John Wiley Sons. Task 3: Evaluating the research outcomes 3.1 Research Techniques Different kinds of research methodology which is adopted by the researcher in order to complete the research work efficiently. Generally there are three kinds of research philosophy. Positivism, Interpretivism and realism. To organise this particular research work researcher adopted the concept of realism. The research methodologies are of two kinds one is inductive methods of research methodology and other one is the deductive method of research methodology. The researcher used inductive method of research methodology. Mainly there are three kinds of research designs. Explanatory, Exploratory and descriptive are the three kinds of research designs. In order to complete the research work the researcher has used the concept of the descriptive research design.[1] The data collected methods used by the researcher in order to complete the research work are primary method of data collection and on the other hand secondary method of data collection. Further the data collection method is divided into two parts, Quantitative Part and the Qualitative Part. In order to support the data collection method the researcher as used probability method of sampling. Miller, R. (2013). Business law today. Mason, ohio: South-western. Figure 5: Research Methodology 3.2 Interpreting and analysing the results with the original research specification The statistical report shows the substantial demand of coffee over tea. United Kingdom is considered as a nation of coffee drinkers. The statistical report of the industrial magazine shows the sale of tea bag has decreased to 17.3% over the last three years. On the other hand the sale of coffee has increased to 6.4% over the last year. This statistical report shows the shifting of customers in the UK market from tea over Coffee. By going through the survey the researcher has concluded about the growing demand for coffee. Nearly 60% of the total respondents were coffee drinkers in the UK market. Therefore the researcher has suggested the company to introduce coffee products in the UK market to fulfil the demand. DONER, L. (2004). SOCIAL MARKETING: PRINCIPLES AND PRACTICE. Social Marketing Quarterly, 10(1), pp.31-34. Figure 6: Research Results 3.3 Recommendations 3.3.1 Market Structure: . Globally nearly 2.5 billion glass of coffee are consumed regularly. One third of the total coffee drinkers are found in UK. The researcher found in the market that there is an excess demand over supply for coffee. Therefore, the best recommendation which the researcher has provided to the company is to start coffee business in order to fill the vacant supply coffee. 3.3.2 Maintaining a proper advertisement procedure: Advertisement is the crucial part of every company. Advertisement is the process of communication between the consumers and the company. It helps the company as well as the customers to keep themselves updated about the different kinds of products and services of the company weather new or existing. 3.3.3 Using the Social Media tools for advertisement: In the modern generation, internet has given an important breakthrough. Nearly the majority of the people keep themselves engaged in the social media tools. Some of the popular social media tools are Facebook, Twitter, You Tube, etc. In a recent statistical survey the users of Facebook has increased by 5% followed by Twitter 3.9%. These social media tools are used by all the companies as a modern source of communication and advertisement in order to keep all the customers updated about the latest as well as existing products and services of the Miller, R. (2013). Business law today. Mason, ohio: South-western. Figure 7: Social Media Tools Task 4: Research Outcomes 4.1 Result of the Project After going through the research work the researcher has provided the best recommendation to the company for setting up a new business. After completing the research work the researcher came to understand the demand for coffee over tea in the market of UK. The demand for tea over coffee maintains a proportion of (7:3). And on the other hand the supply of coffee is not well enough to meet the demand in the market. The researcher has suggested the company to introduce various kinds of products and services related to coffee in order to fulfil the vacant supply. Reference list: DONER, L. (2004). SOCIAL MARKETING: PRINCIPLES AND PRACTICE. Social Marketing Quarterly, 10(1), pp.31-34. Mangiameli, G. (2015). BMC Medical Research Methodology reviewer acknowledgement 2014. BMC Medical Research Methodology, 15(1). Miller, R. (2013). Business law today. Mason, ohio: South-western. Oswald, L. (2015). The structural semiotics paradigm for marketing research: Theory, methodology, and case analysis. Semiotica, 2015(205). Safko, L. and Brake, D. (2009). The social media bible. Hoboken, N.J.: John Wiley Sons. Yakin, I. and Gencel, I. (2013). The Utilization of Social Media Tools for Informal Learning Activities: A Survey Study. Mevlana International Journal of Education, pp.108-117. Oswald, L. (2015). The structural semiotics paradigm for marketing research: Theory, methodology, and case analysis. Semiotica, 2015(205). Miller, R. (2013). Business law today. Mason, ohio: South-western.